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CAPABILITIES

WHAT WE BELIEVE IN

In today’s media landscape, context and content matter. We intelligently select key connection points that uniquely fit the business challenge and provide the best leverage for connecting with your brand.

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MEDIA STRATEGY

MEDIA STRATEGY

MEDIA WITH PURPOSE

With today’s connected consumer, a brand’s marketing strategy not only demands an omnichannel approach, but a data-driven approach that accounts for the entire customer journey, at every touchpoint, across every channel. Our Media Planning & Intelligence group uses traditional research and emerging methodologies to uncover the tools needed to meet your business needs and goals. This can include: analyzing business growth opportunities, audience analysis and segmentation strategies, media mix analysis or a comprehensive media audit.

MEDIA PLANNING & BUYING

CHANNEL-AGNOSTIC CONNECTED THINKING

Southwest Media Group brings the customer journey to life across countless online and offline channels and platforms for a cohesive, performance-based advertising program. With over 20 years of experience negotiating and buying media, we have the scale and knowledge to secure quality placements on both the local and national level, while delivering the highest ROI.

DIGITAL MARKETING

DATA-DRIVEN DIGITAL SOLUTIONS

Our digital team works collaboratively across typically siloed channels, such as paid search, paid social, mobile, video, SEO and display to provide cross-channel insights and optimizations. Our collective experience, deep research and people-based insight help to advance the capabilities of programmatic media.

DATA SCIENCE

MEASURE WHAT MATTERS

Our business intelligence acumen allows us to connect business, sales, and media activity data to provide actionable views of real-time business outcomes. We believe a database is only as good as the strategy that surrounds it. We work to connect the data-driven insights back to consumer media habits to enhance media buys based on planned campaign objectives.

OUR PROCESS

  • STEP 1

    Client
    Immersion

    From the very start, we encourage open and frequent dialog to foster mutually benificial relationships that provide long term value. Our immersion process helps us to determine the business opportunity we are solving for and ensures we are developing campaigns steped in strategic thinking.

  • STEP 2

    Establishing
    Goals

    The true measure of our client relationship should be influenced by its contribution to achieving your business objectives.

  • STEP 3

    Campaign
    Development

    The insights from consumer categories and competitive data inspire our strategic planninng and the methods in which we deliver the brand message. It helps us create connections and determine benchmarks that go for beyond TRPs.

  • STEP 4

    Campaign
    Implementation

    We have a rock solid reputation for negotiating buys that deliver the best placements with the best value for our clients. Each placement is assigned clear KPIs and with that in mind, we refine buys to ensure the best business results. Our team members see each project from beginning to end, adding an unparalleled level of accountability.

  • STEP 5

    Measurement &
    Optimization

    The campaign's success is tracked against a set of metrics that are directly related back to the business opportunity. With our learnings, we optimize and refine the campaign continuously.

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Southwest Media Group > Solutions > Capabilities