Data Driven Strategy Increases Bookings
TRAVEL
TRAVEL
THE PROBLEM
A travel brand partnered with us to grow the number of online bookings for the brand during both peak travel periods and shoulder seasons. By leveraging our knowledge in the travel and hospitality vertical, we were able to uncover insights about its current customers to create a data-driven marketing strategy.
Direct Bookings
Loyalty Program Subscribers
Reservation Abandonment Rate
OUR SOLUTION
Our Media Strategy team focused on capturing travelers when they were in the “research” phase. Digital units targeted users across many popular travel sites using private marketplace deals and data-driven programmatic media practices. A direct deal with Trip Advisor also placed ads throughout the site to pique the interest of consumers viewing destinations that aligned with the hotel’s locations.
Past sales data and audience demographic data were also used to array which markets had the potential of driving the highest number of travelers. With a limited budget, but a cross-nation audience, targeting specific markets eliminated waste of ad dollars and increased ROI.
GENERAL RESULTS
Increased Bookings & Revenue Across All Properties
Creative Opportunities Uncovered Through Media Insights
Data Insights Found New High Performing Audience Segments
BRANDS WE’VE
