DALLAS (Sep. 17, 2018) – Southwest Media Group, an award-winning media services agency, welcomes Todd Unruh in the newly created role of Head of Innovation. He comes to Southwest Media Group from The Richards Group where he was Director, Digital Strategy. Unruh joins the senior leadership team and will support president, Eric Schaefer, in evolving the strategic client benefits of the agency in the shifting consumer media landscape.
“Todd has the unique ability to identify and bring out the best thinking in people as they deliver strategic guidance to our clients,” said Schaefer. “He is a true innovator, and with him driving transformative thought leadership across the agency, I expect we’ll continue on our path as a full-service media consultancy.”
Schaefer says 2018 has been a strong year for the media agency and its clients; particularly as new forms of advertising touchpoints have elevated brands’ abilities to engage with consumers.
As head of innovation of Southwest Media Group, Unruh will focus on adapting media measurements and strategies to align even more closely with client business outcomes. He also aims to dive deeper into strategy, client leadership and the role Southwest Media Group plays as an analytical client business partner; building on its culture of collaboration and accountability.
“Eric has articulated a clear and compelling vision for Southwest Media Group,” said Unruh. “We’re strongest when we are designing and executing smart media playbooks, but also looking beyond to help our clients see and understand new paths of impact in their marketing. That is always our goal, to apply our team’s strong media acumen to every communication, advertising, and business challenge and create a solution that has lasting impact for our clients.”
About Southwest Media Group
Southwest Media Group is a Dallas-based independent performance-driven media agency providing media solutions which are tested and strategically aligned on sophisticated research, planning and buying across paid traditional and digital media channels, connected business intelligence and digital analytics. The agency’s clients include a broad range of companies across the country such as Fiesta Restaurant Group, Half Price Books, Dillard’s, Texas Health Resources, World Vision USA and W.M. Barr.