DALLAS (Nov. 16, 2017) – Southwest Media Group has been named strategic media planning and buying agency of record for the highly anticipated new Crayola Experience Plano, opening in Willow Bend in spring of 2018.
Crayola Experience Plano, a 60,000-square-foot indoor family attraction with dozens of hands-on creative activities for all ages, will be the fourth location for the brand, which also has attractions in Easton, Pennsylvania (home of Crayola since 1903); Orlando, Florida; and the Mall of America in Bloomington, Minnesota.
“Crayola Experience is a dynamic, colorful and larger-than-life attraction, and for that we needed an equally dynamic partner,” said Senior Vice President and General Manager of Crayola Attractions and Retail Victoria Lozano. “We chose Southwest Media Group not only for their deep knowledge of Dallas-Fort Worth media and strategic approach to the project, but also because their creative culture was a strong match for our culture at Crayola.”
Southwest Media Group’s assignment will include planning and buying both traditional and digital paid media channels, with the goal to build awareness of Crayola Experience Plano and drive ticket sales.
“Working with a global brand as universally known and creatively driven as Crayola is a dream win for our team,” said Southwest Media Group President Eric Schaefer. “Our colorful approach will help ensure that Crayola Experience is the top destination for creative family fun in North Texas.”
For more information about Crayola Experience Plano, please visit www.crayolaexperience.com.
About Crayola Experience Plano
Discover the magic of color at Crayola’s premier, one-of-a-kind family attraction, Crayola Experience! Dozens of hands-on attractions await families in Easton, Pennsylvania; Orlando, Florida; Bloomington, Minnesota (Mall of America); and Plano, Texas (opening spring 2018.) The colorful adventures of Crayola Experience help kids and adults alike explore art and technology, express their creativity and experience color in a whole new way. Also featuring live entertainment. To learn more, visit www.crayolaexperience.com or follow us on Facebook.
About Southwest Media Group
Award-winning Southwest Media Group is a media and marketing communications solutions company and one of the nation’s leading media service agencies, providing strategic planning, buying, digital and marketing services to a growing list of clients. Named the top agency in The Dallas Morning News’ annual “Top 100 Places to Work” in 2012, 2013 and 2014, Southwest Media Group’s clients include Taco Cabana, Pollo Tropical, Dillard’s, Dave and Buster’s, Funimation and Half Price Books, among others.
Media Contact: Kristen Kauffman