Building Loyalty Programs
How customers interact with a loyalty program can make or break its success. Southwest Media Group was tasked with increasing total sign-ups through a seamless digital experience.
MEDIA PERFORMANCE BY STORE LOCATION
SIGN-UP COMPLETION RATE
During the Client Immersion phase, Southwest Media Group discovered that once an online user signed up for the Rewards Program, they were significantly more likely to visit their nearest location.
Southwest Media Group’s in-house programmatic team developed a data targeted strategy to uncover the customers most likely to try the restaurant and served them targeted digital creative based on their stage in the sign-up process. If at any point the user did not complete sign-up, they would receive a message from our retargeting campaign to assist in conversion.
SAME STORE SALES INCREASED
INCREASED RETURN ON MEDIA INVESTMENT
INCREASED COUPON REDEMPTION RATE