Sustainable Multi-Location Growth
Southwest Media Group was tasked with driving long-term, sustainable sales growth for multi-location restaurant brands by rolling over YOY same-store sales growth and successfully expanding into new markets.
Same-Store Sales Growth
Revenue by Meal Period
Lifetime Customer Value
Southwest Media Group has been partnering with multi-location restaurant brands since our inception in 1995. In that time, we have helped clients consistently exceed YOY same-store sales growth and expand into new markets.
Successful media plans require a deep market-by-market consideration of sales, transactions, menu composition, seasonality, store density, and target audience nuances driven by the individual characteristics of each market.
We believe in setting communication goals that have proven to historically drive sales growth – and then achieving those goals through an overarching strategic media approach that evolves over time with changing media consumption patterns and that allows for the flexibility to make local and regional adjustments as warranted by unique in-market conditions.
Close monitoring of weekly sales & transactional results allows for optimizations that can span the entire brand footprint, region, market, or even individual store level. BDI analyses can help to prioritize local market budgets and to influence market expansion plans.
Increase In Media Budget
Consistent Sales Growth For 19 Years
Growth In Stores