Media Audit Transforms Strategy
A retail client approached us with concern that they were overspending on their media buy. We performed a thorough analysis of their past and present media data and discovered that the plans were driven by affordability, and that media strategy was lacking.
Media Buying Execution & Channels
Audience Delivery & Impact Relative to Media Cost
Media strategy should be driven by more than cost. When the retailer approached us, their media budgets were driven strictly by affordability. As a result, we discovered their media plans failed to balance audience delivery and impact relative to media cost.
A tradigital approach at the local level worked. With the findings of the media audit, we provided a media recommendation that minimized waste and maximized overall spend. The media strategy was varied by store location and its impact on overall sales.
Media Strategy & Business Goals Align
Audit Insights Identified Opportunities With New Tactics
Tradigital Approach at the Local Level