(January 21, 2020) – — Former Southwest Media Group President Eric Schaefer to lead new entity — Find the press release here: https://mindstreammediagroup.com/news-release-eastport-media-agencies-merge-to-form-mindstream-media-group/  

(January 3, 2020) – “Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data,

(December 31, 2019) – “The laws of supply and demand are inescapable, and will come to bear on the booming streaming video market. The issue: With

(December 11, 2019) – “It’s a sign of how the television landscape will look in the years to come, as more and more companies launch their

(November 11, 2019) – “With the arrival of Disney Plus on Tuesday, a growing medium rises to dominance.”   Find the full story here: https://www.nytimes.com/2019/11/10/business/media/Disney-Plus-streaming.html  

(November 8, 2019) – “Many brands collect prolific customer data without having a clear idea of how they will put it to good use. That’s not

(October 23, 2019) – “Roku’s $150 million purchase of DataXu illustrates the streaming giant’s vision to own and operate an open marketplace for OTT inventory.”  

(October 17, 2019) – “Data isn’t like other commodities in one fundamental way—it doesn’t diminish with use. And that difference is the key to why consumers

(October 9, 2019) – “A new tool lets political ad buyers book slots through February, when voting starts in Iowa, New Hampshire and elsewhere.”   Find

(October 1, 2019) – “Recession fears are rising and companies are scrutinizing their spending, but top marketers still think they’ll get more money to spend next

(September 12, 2019) – “In the latest ‘Ad Lib’ podcast, the recovering journalist and former Droga5 CEO discusses his new venture, creativity as a differentiator and

(September 12, 2019) – “People watching a TV show shouldn’t see ads they don’t care about. Transforming the TV ad experience to incorporate more targeting is

(September 5, 2019) – “The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a

(September 4, 2019) – “Activision Blizzard Inc. ’s esports league, the Overwatch League, is using a longtime TV measurement yardstick to make it easier for advertisers to

(August 30, 2019) – “The agency is in the midst of examining the privacy policies, procedures and practices of broadband providers as part of an overarching

(August 28, 2019) – “Candidates pour money into ads to attract donors and meet debate threshold, pricing others out of market.” Find the full story here: https://www.wsj.com/

(August 7, 2019) – “Twitter Inc. said it plans to remove outside data sources from its ad-buying system, becoming the latest tech company to put more distance

(August 2, 2019) – “JPMorgan Chase & Co. is adopting artificial intelligence that’s meant to improve what the financial-services firm says in its marketing messages, such

(July 25, 2019) – “Marketing materials obtained by Ad Age show how Amazon plans to take on Spotify and Pandora.” Find the full story here: https://adage.com/article/digital/inside-amazons-pitch-new-audio-ads-music-alexa-devices/2185811  

(July 16, 2019) – “They’re sending a message to luxury brands, and luxury beauty in particular, that Amazon’s a viable place and it’s not going to

(June 25, 2019) – “DTC companies’ ability to connect sales lift or engagement metrics like site traffic and app downloads to TV campaigns is powering a

(June 24, 2019) – “LiveRamp Holdings Inc. agreed to buy Data Plus Math Corp. for $150 million in cash and stock, a deal that will give

(June 10, 2019) – “The feedback we’ve most consistently heard from clients is how challenging it’s become to reach their audiences,” said Eve Goldman, Google’s director

(June 7, 2019) – “The new streaming service, which will debut in “beta” form later this year, essentially includes all of WarnerMedia’s entertainment offerings and will

(June 6, 2019) – “They realize once you’re in the Apple ecosystem, you don’t want to leave, so the more they can offer you, the better.”

(May 28, 2019) – “NBCUniversal anticipates that viewing behavior and advertising will look vastly different, even during tentpole events like the Olympics. While people will continue

(May 15, 2019) – “Measured is giving advertisers a new way to determine whether their ads are actually working.” Find the full story here: https://techcrunch.com/2019/05/15/measured-launch/  

(May 8, 2019) – “If you were stuck in seemingly endless traffic and an ad offered to let you order a hamburger right to your car

(May 2, 2019) – “Retailer will now create campaigns and content for brands that aren’t sold within its stores.” Find the full story here: https://bit.ly/2JiuvzH  

(Apr. 23, 2019) – “Loyalty is changing. Retailers need to go beyond discounts and focus on experience to hold customers’ attention, especially when they can’t always

(Apr. 23, 2019) – “Poor quality, inaccurate and unreliable customer and business data is preventing companies from leveraging AI, according to recent studies. About 76% of

(Apr. 22, 2019) – “As our company has transformed, our advanced advertising strategy has evolved,” WarnerMedia said in a statement. “As a result, we are withdrawing

(Apr. 16, 2019) – “The days of disruptive advertising are gone, that much is obvious. Expectations of brands from consumers have never been higher, thanks to their

(Apr. 8, 2019) – “Marketers drove U.S. advertising spending to a new peak last year, fueled by several large ad events—the Winter Olympics, the World Cup

(Apr. 3, 2019) – “Shifts in consumer behavior driven by technology in the past decade have made the fight for marketing dollars that much more fierce,

(Mar. 29, 2019) – “Purchase activity has now risen year over year for six straight weeks, and momentum is likely to continue with the spring buying

(Mar. 27, 2019) – “The deal ties GameStop, the world’s largest independent video-game retailer, to the world’s most valuable sports franchise”     Find the full

(Mar. 27, 2019) – “Advertising agencies aren’t dying, but neither is the recurring storyline about their demise.”     Find the full story here:   https://adexchanger.com/data-driven-thinking/why-fintech-will-be-the-agency-model-of-the-future/#more-122865  

(Mar. 25, 2019) – “Instagram announced the beta launch of a new shopping feature called Checkout, which allows users to click on a product link in

(Mar. 19, 2019) – “Zip-code targeting for housing, job and credit ads will be ended, while Lookalike Audience toll will be restricted.” Find the full story

(Mar. 19, 2019) – “Traditional TV watching continues to wane, especially among younger consumers, as more homes get connected devices and streaming services.” Find the full

(Mar. 18, 2019) – “Apple is ahead of its rivals, including Alphabet and Samsung, in introducing novel health features to its devices. But to win over

(Mar. 15, 2019) – “Experiment in mobile app forced customers to either click through or dismiss pop-ups.”   Find the full story here: https://www.wsj.com/articles/amazon-tests-pop-up-feature-touting-its-lower-priced-products-11552655614  

(Mar. 8, 2019) – “If the future is encryption, then it definitely leaves a question for what’s next for marketers and messaging.” Find the full story

(Feb. 25, 2019) – “By giving it away for free, it makes it much more likely that more DSPs will use it to achieve better match

(Feb. 15, 2019) – “The strategy is to use humor to turn consumers’ cynicism about influencers to Hulu’s advantage.” Find the full story here: https://www.wsj.com/articles/hulu-ad-campaign-spells-out-that-its-influencers-get-paid-11550228400  

(Feb. 12, 2019) – “Kim sees digital, data and media as the keys to closing the gap between the ad experiences consumers want, and the ones

(Feb. 11, 2019) – “Highly engaged connected TV households may watch lots of ad-free content on the big screen in the living room, for instance, but

(Feb. 7, 2019) – “Facebook had exploited its dominant position in Germany by presenting people with an all-or-nothing choice: submit to unlimited data collection by the

(Feb. 6, 2019) – “The world’s biggest music-streaming company wants to become the world’s most important audio streaming company.”       https://www.wsj.com/articles/spotify-is-acquiring-podcasting-company-anchor-signaling-broad-ambitions-11549450887  

(Jan. 30, 2019) – “People may be tuning out of linear TV, but they are often streaming traditional TV shows to their connected TVs, computer and

(Jan. 30, 2019) – “The service will include subscription-based, commercial-free programming on the high-end — like HBO or Netflix offers. But it seems the entry-level portion

(Jan. 23, 2019) – “So many marketers are developing marketing dashboards with dozens of metrics that are easy to measure, instead of a few critical measures

(Jan. 20, 2019) – “Ads sold by Amazon, once a limited offering at the company, can now be considered a third major pillar of its business,

(Jan. 10, 2019) – Jane Clark, Chief Executive at the Coalition for Innovation in Media Measurement, told The Wall Street Journal on Thursday “We want competition,

(Jan. 10, 2019) – “There are more independent agencies thinking more flexibly about how they serve their clients’ needs, whether that’s putting people on-site or whether

(Jan. 3, 2019) – CES® 2019 is in full swing with marketers and business professionals far and wide tuning in to this global stage for the

(Jan. 2, 2019) – Southwest Media Group President, Eric Schaefer, kicked off the year by sharing with us AdExchanger’s discussion with Andy Main, head of Deloitte