Advertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have Been

(Apr. 16, 2019) –

“The days of disruptive advertising are gone, that much is obvious. Expectations of brands from consumers have never been higher, thanks to their empowerment by technology. And yet agencies on the whole continue to rely on using tired playbooks to frame brand messaging.”


Find the full story here: https://www.adweek.com/agencies/advertisers-were-shocked-by-accentures-acquisition-of-droga5-but-they-shouldnt-have-been/?utm_content=position_7


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