Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity

(Apr. 3, 2019) –

“Shifts in consumer behavior driven by technology in the past decade have made the fight for marketing dollars that much more fierce, with traditional ad agencies jostling with Silicon Valley firms, consultants and upstarts for business.”


Find the full story here:  https://www.nytimes.com/2019/04/03/business/media/accenture-droga5-advertising.html


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