Comscore’s Local Momentum Signals Fresh Rivalry in Measurement Market

(Jan. 10, 2019) –

Jane Clark, Chief Executive at the Coalition for Innovation in Media Measurement, told The Wall Street Journal on Thursday “We want competition, and we want the competition to push both Nielsen and Comscore and potentially others into getting us the measurement we need. You will definitely see some proposed new currencies in the coming years.”

Find the full story here: https://www.wsj.com/articles/comscores-local-momentum-signals-fresh-rivalry-in-measurement-market-11547133519?fbclid=IwAR3dHPrHP6NRF0eFPZ9ocn6WrNUMojYmAq0WIR2dTzCltGA0WlBDN0S-m4I


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