How Digital TV Delivery Will Change How NBCUniversal Sells Ads For The 2028 Olympics

(May 28, 2019) –

“NBCUniversal anticipates that viewing behavior and advertising will look vastly different, even during tentpole events like the Olympics. While people will continue to tune into prime-time medal events, those projected 3 billion minutes of Olympics coverage will be accessible in more places – with different ad formats and addressability options than exist today.”

Find the full story here: https://adexchanger.com/digital-tv/how-digital-tv-delivery-will-change-how-nbcuniversal-sells-ads-for-the-2028-olympics/


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