(September 4, 2019) –
“Activision Blizzard Inc. ’s esports league, the Overwatch League, is using a longtime TV measurement yardstick to make it easier for advertisers to consider its programming alongside traditional sports on broadcast and cable.”
Find the full story here: https://www.wsj.com/articles/activision-blizzard-esports-league-tries-a-nielsen-metric-to-take-on-traditional-sports-11567591201