‘Amazon Prime was a game changer’: Retailers are rethinking loyalty programs

(Apr. 23, 2019) –

“Loyalty is changing. Retailers need to go beyond discounts and focus on experience to hold customers’ attention, especially when they can’t always compete on price, said Sean Edison, loyalty lead at T3. ”

Find the full story here: https://digiday.com/retail/new-loyalty-retailers-turning-experience-based-programs/


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