WarnerMedia Quits OpenAP Coalition for TV Ad Targeting

(Apr. 22, 2019) –

“As our company has transformed, our advanced advertising strategy has evolved,” WarnerMedia said in a statement. “As a result, we are withdrawing from OpenAP. We appreciate what OpenAP has supported to this point in widening the adoption of audience-based buying on television.”


Find the full story here: https://www.wsj.com/articles/warnermedia-quits-openap-coalition-for-tv-ad-targeting-11555713527?mod=hp_minor_pos1


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