Southwest Media Group Elevates Digital Chief Eric Schaefer To President

DALLAS (March 2, 2017) – Southwest Media Group, an award-winning media services agency, has promoted Eric Schaefer to president from chief digital officer. He is the only person to serve as SMG’s president besides founder Bob Nichol, who remains at the helm as CEO. “Since joining Southwest Media Group in 2014, Eric has built and…

SOUTHWEST MEDIA GROUP RETURNS TO THE DALLAS MORNING NEWS’ TOP 100 PLACES TO WORK LIST

DALLAS(Nov. 21, 2016) – For the fourth time in five years, Southwest Media Group, an award-winning media services agency, has been recognized in The Dallas Morning News’ annual “Top 100 Places to Work” special section. The Dallas Morning News says more than 300 large, mid-size and small companies were nominated, and nearly 100,000 employees participated…

Agency Celebrates 15th Anniversary with Dillard’s

On September 10, Southwest Media Group celebrates a 15-year business relationship with Dillard’s. Dillard’s Inc., headquartered in Little Rock, Arkansas, is an American department store chain with 330 stores in 28 states. “Dillard’s has been a great partner and I am particularly proud of the length of the relationship because it confirms the value we…

Agency Experiences Rapid Growth: Adds New Clients and Employees

DALLAS (Aug. 31, 2016) – Southwest Media Group, a leading independent media services agency, is experiencing a period of significant growth in new clients and employees. This growth spurt is driven by advancements in the agency’s digital and traditional media buying techniques. Southwest Media Group continues to enhance its strategy by investing in retail research…

Melissa Wolf Named Group Director of Buying Operations

DALLAS (Aug. 17, 2016) – Southwest Media Group has named Melissa Wolf to the newly created post of Group Director of Buying Operations. Her promotion is driven by advancements in the agency’s digital and traditional media buying techniques. Wolf, who joined Southwest Media Group in 2001, previously served as Executive Director of Media Buying and…

Southwest Media Group Promotes Eric Schaefer to President

DALLAS, March 2, 2017 /PRNewswire/ — Southwest Media Group, an award-winning media services agency, has promoted Eric Schaefer to president from chief digital officer. He is the only person to serve as SMG’s president besides founder Bob Nichol, who remains at the helm as CEO.” Since joining Southwest Media Group in 2014, Eric has built…

Eric Schaefer attends DataXu Summit

Eric Schaefer, chief of Digital Strategy at Southwest Media Group, attended the DataXu summit earlier this month to provide his insights on marketing trends. In his session, “The Marketing Landscape: 2016 Trends,” Eric spoke about what the shifting landscape that is currently occurring in marketing. Between ad blocking, click fraud and viewability there are a…

Southwest Media Group Member Chris Hunt Receives Rising Star Award

As Southwest Media Group’s Digital Strategy and Programmatic Media Manager, Chris Hunt has been a passionate leader within our programmatic media team. Since joining Southwest Media Group a little over a year ago, Chris has been an integral part of furthering our strategic thinking and “media everywhere” approach. His efforts were recently recognized by his…

Southwest Media Group Gives to Dallas Walk MS

As part of its community involvement program, “Southwest Media Gives,” the agency will be participating in the Dallas community Walk MS. Walk MS connects people living with MS and those who care about them with one another. About MS Millions of people are affected by MS and the challenges of living with its unpredictable symptoms….

2015 Marketing Trends Emerge As Employees Attend SXSW

Three Southwest Media Group employees recently returned from the 2015 South by Southwest Conference in Austin, Texas. Among the many themes and buzzwords discovered while at the event, a few trends emerged: Redefining Retail – With consumer attitudes and behaviors changing in today’s marketplace, brands need to create unified, cohesive experiences across channels to achieve retail…