Southwest Media Group has partnered with Placed to be their premiere provider of digital to in-store measurement solutions. With the Placed Attribution product, Southwest Media Group is able to provide valuable location analytics through measuring the impact of digital advertising to in-store visits.
“As a strategic media planning and buying organization, Placed has been a welcomed addition to our digital media insights practice and particularly valuable for our programmatic media team. Placed’s independent measurement, attribution, and targeting using location intelligence provides insight into offline consumer behaviors and trends. Beyond using Placed Targeting models, access to Placed Insights enables our teams to incorporate location analytics as a key element in our strategic media planning across mobile, digital, and even out-of-home for our clients.”
Eric Schaefer, Chief of Digital Strategy at Southwest Media Group
The digital offering at Southwest Media Group continues to grow with this partnership and other advanced research tools available in-house.