DALLAS, Feb. 23, 2016 /PRNewswire/ — Southwest Media Group, one of the nation’s premier independent media service agencies, has promoted Eric Schaefer to chief digital officer. In his new role as a company officer, he will guide overall direction as data and media insights drive company growth.
Schaefer has also been named president of Programmatic Republic, which operates as an independent company as part of Southwest Media Group. It serves as a digital media resource, providing data-driven digital media strategies and transparent buying to independent agencies throughout the country.
“This is an elevated role with dual responsibilities, both as a leader for a growing independent programmatic media insights business as well as an officer with Southwest Media Group,” said Southwest Media Group CEO Bob Nichol. “Eric has brought a broad range of strengths to our team, including traditional and digital media strategy, research acumen and integrated audience planning and measurement to SMG, and that expertise will be key to our growth as the media landscape continues to evolve.”
Nichol says digital billings at Southwest Media Group are up 44 percent since Schaefer joined the company at the beginning of 2014, with overall agency growth up 26 percent. He says Programmatic Republic’s transparent model and ongoing insights continue to help put the company at the forefront of offering smarter ways to invest media dollars.
“Programmatic, data-driven media connected with larger scale integrated media programs continue to propel client marketing initiatives,” said Schaefer. “This is a dynamic time for programmatic media as additional channels, including out-of-home, connected TVs and addressable TV, are quickly coming into the mix, and I look forward to sharing our ongoing learnings with our agency partners and clients.”
About Programmatic Republic
Programmatic Republic is an independent digital media sourcing company focusing on the intersection of data, media and audience insights. The company’s singular focus is to provide transparent programmatic media resources