Eric Schaefer to Be Featured In Programmatic Panel

Eric Schaefer, Southwest Media Group’s Chief of Digital Strategy, will be featured in the roundtable series, “Marketing in the Programmatic Age.” The roundtable includes panelists from DataXu, PepsiCo and Slingshot and will focus on harnessing the power of data to reveal rich consumer and market insights. Topics to be discussed include: ad fraud, transparency, viewability,…

Southwest Media Group Partners With Placed To Offer Advanced Attribution And Location Analytics

Southwest Media Group has partnered with Placed to be their premiere provider of digital to in-store measurement solutions. With the Placed Attribution product, Southwest Media Group is able to provide valuable location analytics through measuring the impact of digital advertising to in-store visits. “As a strategic media planning and buying organization, Placed has been a…

Southwest Media Group Recognized As Dallas’ Top 100 Places To Work

Southwest Media Group is proud to announce for the third year in a row that the agency has been recognized in The Dallas Morning News’ annual “Top 100 Place to Work” special section. Southwest Media Group was recognized as one of four marketing and advertising service firms on the list. The Dallas Morning News began…

Director Of Search Marketing, Brandy Eddings, To Present At State Of Search Conference

It can sometimes be very difficult to discover and compile words for certain industries, niche products or offerings. Brandy Eddings, Southwest Media Group’s Director of Search Marketing, will share some creative and helpful ways for finding those elusive little idioms using the five W’s. Who – Really get to know who your targeted audience is. What…

Southwest Media Group Expands Digital Insights With ToggleShift

Southwest Media Group, a premier independent media and marketing services agency in the region, has teamed up with ToggleShift to become the first agency to use a new measurement technology that provides social media business insights at the product level for its brand and retail clients.

Eric Schaefer Joins Southwest Media Group As Chief Of Digital Strategy

Broadcast and digital ad veteran to lead agency’s growing digital media insights practice Southwest Media Group, one of the premier independent media and marketing services agencies, continues on its growth trajectory with the addition of new Chief of Digital Strategy Eric Schaefer. Schaefer most recently served as general manager at ScreenShot Digital, Inc., a wholly owned…

Omni Hotels & Resorts Taps Southwest Media Group To Lead Media Planning And Buying Initiatives

Southwest Media Group, one of the Southwest’s premier media and marketing services agencies, has been named media planning and buying agency for Dallas-based Omni Hotels & Resorts. Omni is recognized for creating genuine, authentic guest experiences at almost 60 distinctive luxury hotels and resorts across North America. Earlier this year, the brand acquired five new resorts within…

Southwest Media Group Repeats In Dallas’ Top 100 Places To Work

For the second year in a row, Southwest Media Group, one of the Southwest’s premier media and marketing services agencies, has been recognized in The Dallas Morning News’ annual “Top 100 Places to Work”special section. SMG was the only advertising and marketing firm to make the list, and ranked seventh in the small company category. The…

Southwest Media Group Announces Digital Agency Acquisition

Southwest Media Group, one of the Southwest’s premier media and marketing services agencies, has acquired award-winning digital agency Yellow7 Interactive to expand client services with added capabilities. SMG already is recognized as an innovator in the digital media space and a thought leader to clients with its “Immersion” experiential digital summits. SMG’s acquisition of YELLOW7…

Southwest Media Group Poised For Growth With Executive Appointments

Southwest Media Group, a top-tier Dallas-based media and marketing services company, has hired former FOX Sports Southwest VP/General Sales Manager John Burnett to serve as the agency’s executive director of marketing and promoted Kim Kohler to Chief Relationship Officer after a national search to fill the posts. Kohler previously served as group planning director at SMG. In his new role,…