Southwest Media Group Gives to Dallas Walk MS

As part of its community involvement program, “Southwest Media Gives,” the agency will be participating in the Dallas community Walk MS. Walk MS connects people living with MS and those who care about them with one another. About MS Millions of people are affected by MS and the challenges of living with its unpredictable symptoms….

2015 Marketing Trends Emerge As Employees Attend SXSW

Three Southwest Media Group employees recently returned from the 2015 South by Southwest Conference in Austin, Texas. Among the many themes and buzzwords discovered while at the event, a few trends emerged: Redefining Retail – With consumer attitudes and behaviors changing in today’s marketplace, brands need to create unified, cohesive experiences across channels to achieve retail…

Eric Schaefer to Be Featured In Programmatic Panel

Eric Schaefer, Southwest Media Group’s Chief of Digital Strategy, will be featured in the roundtable series, “Marketing in the Programmatic Age.” The roundtable includes panelists from DataXu, PepsiCo and Slingshot and will focus on harnessing the power of data to reveal rich consumer and market insights. Topics to be discussed include: ad fraud, transparency, viewability,…